<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">定位方式，大致可分为：泛定位、兴趣定位、自定义受众、相似受众定位、全球定位。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">泛定位（Broad）：仅以年龄、性别、国家、设备作为广泛定位<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">兴趣定位（Interest）：以文化兴趣、生活习性等作为关键词定位<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">自定义受众定位（Custom）:对现有用户进行归类、分级，挑选出最符合自己需求的用户群,可手动上传，也可通过SDK打点自动追踪<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">相似受众定位（Looklike）：以自定义受众 （Custom Audience）为种子，让FB系统分析种子用户的行为，找出最相似的用户<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">&nbsp; <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">其中相似受众定位（Looklike）包括：跨国类似受众定位、多国类似受众定位。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">各种定位有不同的受众精准性，就精准性而言： 相似受众定位&gt;兴趣定位&gt;泛定位。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">建立相似广告受众时，你需要选择来源广告受众（透过像素资料、行动应用程式资料或专页粉丝建立的自订广告受众），然后Facebook的系统会辨识此受众的共同特质，例如人口统计资料或兴趣，并找出拥有类似（或「看似相同」）特质的用户。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">你可以在建立过程选择类似广告受众的规模。规模较小的广告受众通常较能符合你的来源广告受众。建立规模较大的广告受众会提高潜在的触及人数，但是会降低类似广告受众与来源广告受众的相似度。一般来说，建议使用人数在 1,000 到 50,000 人之间的来源广告受众。来源广告受众的品质也不容忽视。举例来说，如果来源广告受众是由你的理想客群组成，而非你所有的顾客，便能带来更出色的成果。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">准备工作<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">1.若要建立 Facebook 类似广告受众，你必须是所建立之粉丝专页或像素的管理员。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">2.如果你要运用自订广告受众的资料来建立类似广告受众，你还必须是该自订广告受众的建立者。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">3.如果你要运用行动应用程式安装次数资料来建立类似广告受众，你必须是该应用程式的管理员或开发人员。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">建立 Facebook 类似广告受众：<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">1.前往广告受众<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">2.点击建立广告受众下拉式功能表，然后选择类似广告受众<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">3.选择受众来源<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">注意：<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">来源可以通过你的像素资料、行动应用程式资料或专页粉丝所建立的自订广告受众<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">根据终身价值、交易价格、总订单金额或互动，找出 1,000 至 50,000 名最佳顾客作为来源族群。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">4.选择你想寻找类似受众群的国家／地区<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">5.以滑杆选择你想要的广告受众规模。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""><img class="fr-fin" style="padding: 0px; border: 0px none; outline: currentcolor none 0px; font-size: 16px; vertical-align: baseline; background: transparent none repeat scroll 0% 0%; text-decoration: none; font-family: " src="https://img.inkankan.com/18/11/27/18112710441697438.jpg" border-box;="" serif;="" gb",="" "hiragino="" yahei",="" block;"="" 620px;=""><p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">6.点击建立广告受众<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">你也可以在广告管理员的广告建立流程中，建立相似广告受众。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",=""> <p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">请注意：<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">相似广告受众建立完成可能需要 6 至 24 小时的时间。随后，只要你仍积极锁定这些广告受众投递广告，此受众每隔 3 至 7 天就会更新一次。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">你不必等到相似广告受众更新完毕，即可在广告目标设定功能中锁定该受众。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background: transparent; text-decoration: none; font-family: " 0;"="" list-9="" list-8="" list-7="" list-6="" list-5="" list-4="" list-3="" list-2="" list-1="" border-box;="" text;="" serif;="" gb",="" "hiragino="" yahei",="">你可以前往广告受众管理员页面，即可在可用性栏位下方查看广告受众的更新时间

定位方式，大致可分为：泛定位、兴趣定位、自定义受众、相似受众定位、全球定位。泛定位（Broad）：仅以年龄、性别、国家、设备作为广泛定位兴趣定位（Interest）：以文化兴趣、生活习性等作为关键词定位自定义受众定位（Custom）:对现有用户进行归类、分级，挑选出最符合自己需求的用户群,可手动上传，也可通过SDK打点自动追踪相似受众定位（Looklike）：以自定义受众 （Custom Audi