<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">奔向成功的目标一致，但成功的路却从来都不会只有一条。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">在学习方面，也会提供课件扶持。全方位的选品思路营销思路，可以快速打开跨境市场思维，以后公司细节讲解慢慢会提供给大家。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">接下来谈到2019年的跨境电商行业和亚马逊平台，很多人都感到超出以往的压力：美国市场这边，中美贸易战最让人揪心，虽然暂缓三个月执行，可最后的靴子不落地，一切都是不确定的；欧洲市场呢？VAT税务问题已经是箭在弦上，要么按照平台要求和各国法规注册税号按章纳税，要么就只能是猫捉老鼠却随时可能遭遇死伤之痛；至于其他市场，竞争日益激烈就不说了，但几乎每个国家都在从政策层面给电商卖家加压，可想而知，运营上成本的增加是避无可避了。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">也正因为此，前行的路不容易，但我自己的感觉是，谨慎一些是有必要的，但因为不确定的因素多而丧失了前行的勇气，那只能是你自己的事情了。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">亚马逊2019年的运营必然不容易，但在不容易的同时，我们同样可以释放思维，借助于平台的新政策以及其他平台的一些运营经验，把这些经验综合汇总，应用于亚马逊的运营中，如果真能做到这般，其成绩还真的未必黯淡。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">结合自己之前这些年在各个平台的运营经验，结合在今天为学员们准备的最新的课件内容亚马逊运营思路做出如下几点总结：<p style="word-wrap: break-word; box-sizing: content-box; margin: 0px 0px 10px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-indent: 0px; color: rgb(0, 0, 0); font-family: " arial,="" neue",="" sc",="" initial;"="" initial;="" 255);="" 255,="" rgb(255,="" 0px;="" none;="" left;="" 2;="" normal;="" 14px;="" sans-serif;="" tahoma,="" "pingfang="" helvetica,=""><img width="" class="fr-fin" alt="Image title" src="https:http://static.ikjzd.com/uploads/index/editer/20190110/4e6e4a3e8b8c765e19828d67ca1903f6.jpg" data-fr-image-preview="false"><p style="word-wrap: break-word; box-sizing: content-box; margin: 0px 0px 10px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-indent: 0px; color: rgb(0, 0, 0); font-family: " arial,="" neue",="" sc",="" initial;"="" initial;="" 255);="" 255,="" rgb(255,="" 0px;="" none;="" left;="" 2;="" normal;="" 14px;="" sans-serif;="" tahoma,="" "pingfang="" helvetica,="">目前，推荐精品化方向发展，也是未来的方向，我一个朋友只做精品化，做到现在不用担心货源，不用担心人力，每天都是在路上，各个地方学习讲解，很是轻松，而且不比那些拼命上传listing少赚。前期是辛苦了一点。账号也是非常的稳定，目前也就40来个listing，出单率非常高。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">2.&nbsp;小资金也可以撬动大利润，低价产品低价玩法。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">亚马逊2019年最大的也是最让小资金量的卖家兴奋的政策调整无疑是销售佣金费率的调整了，2019年2月19日之后，对于低价产品，从原来的最低1美元或2美元的佣金调整到最低0.3美金，这个调整，不仅仅在于费用的节省，更关键的是，这样的佣金费率降低，很多低价产品有了存活和发展的可能性。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">虽说跨境电商难做，但每一年，身边总会出现那么一些靠着三五万的资金做到赢利三五十万的卖家，没有经历过的人总觉得这是讲故事，可跨境电商行业还真的适合*丝卖家攫取第一桶金，而亚马逊的这次佣金费率调整，则无异于给这些小卖家一个加持和崛起的大好机会。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">相信随着新费率政策落实，亚马逊平台上的低价产品会更多，也必将有一批卖家以类似于Wish平台上1+1模式经营并快速崛起。世道从来艰难，但也从来不缺少机会，希望能够抓住这波机会的人是你。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">3. 高价产品高价玩，多SKU，自发货，零库存，同样可以玩得转。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">而如果对于低价产品不屑，觉得低价产品搬砖太累的卖家，如果你正好也有一定的资金量，不妨把运营的重点放在高价产品上，多高价格的产品？销售价格在200美金以上的。抱着卖一个是一个的思维，把选品放在选高价的标准件产品上，多选一些SKU，然后，采取类铺货模式，和四大商业快递直接签协议，卖出一个订单，向供应商订货一个，然后，用商业快递快速发货给消费者。如此这般，既不需要备货（至少不用大批量备货），加快了资金周转率，降低了运营的风险，又可以确保客户快速收到货，不致于在发货时效方面有什么不满意的。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">为什么是“类铺货模式”呢？高价产品数量有限，自己能够选来做运营的也会有限，自发货的方式又不太适合打造爆款，那就增加发布新品的频率吧。一个产品上架，如果产生了订单，很好，如果稳定的产生的订单，那更好，可以开广告推动，而如果长期不产生订单，不妨删除后作为新品的方式重新发布，如此一来，几十个几百个SKU，而对于销量不好的产品进行重新+反复的发布，算是”类铺货模式“。<p style="word-wrap: break-word; box-sizing: content-box; margin: 16px 0px; padding: 0px; -webkit-tap-highlight-color: transparent; text-indent: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; clear: both; font-size: 17px; text-align: justify; color: rgb(34, 34, 34); font-family: " sans-serif;"="" arial,="" neue",="" "helvetica="" hei",="" "wenquanyi="" yahei",="" "microsoft="" gb",="" "hiragino="" sc",="" pingfang="">参考资料：微信平台文章

奔向成功的目标一致，但成功的路却从来都不会只有一条。在学习方面，也会提供课件扶持。全方位的选品思路营销思路，可以快速打开跨境市场思维，以后公司细节讲解慢慢会提供给大家。接下来谈到2019年的跨境电商行业和亚马逊平台，很多人都感到超出以往的压力：美国市场这边，中美贸易战最让人揪心，虽然暂缓三个月执行，可最后的靴子不落地，一切都是不确定的；欧洲市场呢？VAT税务问题已经是箭在弦上，要么按照平台要求和各