分享几封好用的外贸人催单模版

给外贸人说在前面：

虽然说是催单模版，但是请带入你们公司产品，你们客户具体情况来套入，不能一模一样，再好的模版，再好的话术，大家一起用，就成了毫无价值的废料。

请灵活运用，学东西是要把精华重点学到脑子里，而不是百分百复制粘贴。说一个以前读书时候的笑话，抄作业，也不能把别人的名字照抄进去了！

下面有多种情况：

模板一、寄样后催单

很多OEM订单都是样先行，样品如果OK，那么这个订单成功的可能性为50%！那么就要抓住样品通过后，成交新订单的可能性！

所谓的模版一：

Dear ....,

Sorry to bother you!

Regarding the project we discussed last time, and the samples were test good already, could you please confirm the order? Because we need plenty of time(30-40days) for mass production. We need to do logo and do the pacakges samples first, they are all need time to do.

PI will be sent to you asap after your confirmation.

If anything changed, please let me know! Thanks a lot!

Best regards,

情况二、催客户确认订单

我们外贸业务员，对接的是国外的客户，很难见面，也很难知道客户公司具体的情况，同时针对某个案子，也很难及时了解更多的精准的信息。

但是，当我们，在客户经过产品报价OK，样品OK，验厂OK，还有什么问题要解决吗？如果没有，那么在客户不提做订单付款的情况下，也是到了该下单了的时候。客户不主动说，或者忘了，或者想延一下。

那么我们就该主动攻击了，主动提出来。也没有什么不好的，本来就是服务那么久，什么都解决了，不是该做合同了吗？

所谓的模版二：

Dear ....,

How are you?

Do you have any more questions?

If not, can I do a PI to you now?

Best Regards,

情况三、做了PI没有更进一步？

有一些客户，是同意了做PI，然后数量单价，包装都谈好了，但是你发过去PI，却没有回应？在外贸里，没有收到定金都不算做成了这个客户，这个订单。所以，持续....

所谓的模版三、

Dear ....,

Good day. How are you ?

Long time no hear from you. Hope you everything goes well.

May I know whether you have received my PI for confirmation? Or you can check again by the attached.

As you know, the price we gave you is the best price, and as the increasing material cost and unstable exchange rate, we are afraid that it is hard for us to keep the price if you don’t confirm it much earlier.

Hope you can understand and hope to get your reply soon.

Best regards,

情况四、放假前通知及催单

放假前，一般都是需要通知客户的，不然客户在你不工作日催你工作进度，那么回复就不太及时了，这样印象不太好。

然后放假前，客户需要备料之类，需要提前出货，都要在放假前安排好，特别是大假，国庆，过年，是最好的催单时期。

早下单，早出货嘛！

所谓的模版四、

Dear ....,

Have a nice day!

Please note we will begin our holiday for Chinese New Year from xxx Feb to xxx Feb.

We suggest you place orders in advance, and we can buy the raw materials and arrange pre-production process accordingly.

As you know, place order early, can ship goods early.

Best regards,

情况五、老客户催单

老客户是利润和提成来源，老客户的新订单也是新的业绩基础。好好跟进好老客户，是重点。

所谓的模版五：

Hi...,

Have a nice day!

We have finished ** million dollar in year 2022, then increased to ** million dollar in year 2023. Thanks for your support and patience.

Our 2023 goal is** million dollar between you and me. do you think it is workable?

Let me know your ideas, and how we can grow better together?

Thanks a lot.

Best Regards,

所谓的模版六：

Hi...,

Good morning!

Do you have any stock of item..., the goods arrived your company 2 months, I think you can buy new order to do.

You need to make your stock full, not hurry to order then push we do quickly, and your customers can't buy your products in time.

We can plan early, and order early.

What's more, you see, even you order now, it still needs time to do, around 1 and half month, then ship by sea, it needs 1 month more, so now is not too early, it's good time.

How do you think of it, if I am right, you can tell me the quantity with the item models.

Thanks a lot!

Best Regards,

正常情况下，这样都会有一些订单进来的。

因为时间对，也没有冒犯客户，很多时候都是为了客户考虑的。