如何以法律之名“巧打”跟卖狗

对于亚马逊卖家来说，“跟卖”这个词一定不陌生，尤其是对于正规卖家来说，最恶心不过的事儿就是养大了的宝贝被跟卖了。现在，已经有不少针对跟卖的措施办法了，但不论是test buy、零计划，还是透明计划，或多或少都有优劣势，哪怕是现在将要把卖家信息公开的做法，如果是被用买来的帐号跟卖，同样也无法解决根本问题。

对于跟卖，大家都会用各种办法来赶跑，但不论是哪种方式，都不能说一定有效，最终是否能赶跑，取决权还是在于平台，所以平台的认可才是你能否赶跑跟卖的关键。而平台是否认可你赶跟卖这件事，一方面取决于跟卖的人是否真的违反了目前平台的政策（因为所有的赶跟卖行为都是在举证跟卖的人违反了平台政策），另一方面就是取决于平台认为这件事的风险成本，即如果不将跟卖者踢出局，平台会不会受牵连或者扯进不必要的麻烦中，所以今天给大家分享一个就第二种思路下的赶跟卖方案“发律师信”，虽然在形式上还是联系跟卖者给予警告，但律师信的效力远远大于你精心编辑的一套文案，且如果对方不理会的话在基于律师信和将在例如美国当地上诉的前提下给亚马逊申请移除跟卖者的话，被采纳的可能性很高，亲测虽然不是百分之百有效，但成功率比一般手段成功率要高且快很多。

下面给大家分享一种律师信的模板，供大家借鉴：

(August    _____, 2020

BY E-MAIL AND OVERNIGHT MAIL

Re: Cease and Desist for Violation of 你的公司名称.’s Valuable and    Proprietary Rights            and Tortious Interference by    ____跟卖者公司名称/店铺名称呼______________________

To Whom It May Concern:

你的公司名称operates a storefront    on Amazon.com (collectively referred to as “你的店铺名称”). We are writing to you to    DEMAND that your Company ___跟卖者公司名称/店铺名称_________  IMMEDIATELY CEASE AND DESIST from conduct which constitutes    serious violations of你的店铺名称’s valuable and proprietary rights    and TORTIOUS INTERFERENCE with its commercial activity through our    Amazon.com storefront.

A. Background

你的店铺名称 is an Internet sales and marketing organization, in association with Amazon.com. 你的店铺名称 sells and markets merchandise through Amazon.com storefront.

In its promotion and advertisement of such services, 你的店铺名称 uses the mark and its    numerous proprietary product brands, which is currently the subject of US    Trademark and Copyright protection, in additional to contractual    protection through Amazon.com.(collectively, the “你的店铺名称 Marks”). 你的店铺名称 has expended    substantial resources in establishing, developing, and promoting the 你的店铺名称 Marks, as well as its    reputation as a leading provider of merchandise and services.

你的店铺名称    has developed its business model as a whole, according to, and to ensure    compliance with, the federal copyright and trademark laws, and its    contractual relationship with Amazon.com, pertaining to sale of its    products and services.

B. Violation of你的店铺名称’s Valuable Rights

Recently, 你的店铺名称became aware of the listing of    your products on our exclusive, branded and proprietary listing on    Amazon.com.

The    current manner which your Company has listed and hyperlinked your sales    website/storefront on Amazon.com has intercepted (i.e. “Hijacked”) sales of你的店铺名称’s products and    services.

C.    Violations of 你的店铺名称’s Terms of Use through    Amazon.com

你的店铺名称’s    storefront on Amazon.com, expressly prohibit conduct of the type    undertaken by your Amazon.com storefront: 跟卖者的店铺链接________________________________.

Your Company prohibited    and shall not insert, list or display any interactive hyperlink or other    listing on the __你的店铺名称store front    name_________at    Amazon.com.

Further, users may not use any ‘bot’ or other automated repetitive or    interactive mechanism or the like to gain any sort of benefit from你的店铺名称Amazon store front or any    of its business affiliates.

The product listing of _________________________________________    hyperlink on the 你的店铺名称 storefront on Amazon.com has the    capability to enable confusing and deceptive searches of 你的店铺名称’s products and    services.  This activity constitutes    a clear violation of 你的店铺名称’s trademark, copyright and    results in tortuous interference.

Not    only has your Company created a hyperlink to your storefront on Amazon.com    on你的店铺名称’s    storefront page, you have diverted and enabled individuals to purchase    identical merchandise in a confusing fashion through你的店铺名称’s storefront, a    practice expressly prohibited in你的店铺名称’s Terms of Use through    Amazon.com.

Additionally,    your Company is encouraging Customers to violate these Terms of Use.    Thus, your conduct constitutes breach of contract, as well as tortuous    interference with the sale contracts 你的店铺名称 has established with users of its    website storefront.

你的店铺名称 has identified your violation of    the Amazon.com terms of service and violation of its proprietary rights.  The violation is listed in “Schedule    A” attached hereto.  

       2. Infringement    of the你的店铺名称Marks      

As you may be aware, trademark laws    prohibit the use of proprietary marks in a manner that is “likely to cause    confusion, or to cause mistake, or to deceive.” 15 U.S.C. * 1114(1)(a).

By creating an association between your storefront and 你的店铺名称’s storefront on    Amazon.com, you are causing confusion as to the ownership of the storefront    and true vendor identity on Amazon.com.

3. Tortious    Interference and Unfair Competition      

The hyperlink of your Company’s website and Amazon.com storefront on你的店铺名称’s storefront permits    unauthorized direct access to你的店铺名称’s Amazon.com storefront and    interferes with你的店铺名称’s sale and marketing activity.

Your    Company is tortiously interfering with contractual relationships between你的店铺名称and its current and    potential customers, and engaging in unfair competition. Your    Company’s acts constitute tortuous interference with 你的店铺名称’s relationships with    its customers.  你的店铺名称 has paid substantial    consideration to advertise products and services on Amazon.com. This activity    jeopardizes 你的店铺名称’s ability to generate sales    revenue for its site in the future.

C. Immediate    Action Required      

你的店铺名称DEMANDS that you immediately remove    the product listing, your hyperlink, marketing information and cease all sales    on or through the 你的店铺名称 storefront with Amazon.com.

You    must respond to us in writing no later than 6:00 p.m. EST on __________, August 5, 2020.

你的店铺名称has notified its attorney and    Amazon.com concerning the matter.

If this matter is not resolved promptly, 你的店铺名称will take any and all    necessary steps, including retaining legal counsel for filing of suit, to    protect and vindicate its valuable rights.     We consider the actions of your organization to be a serious    violation of law.  你的店铺名称will seek any and all    damages (including lost sales and profits), its legal expenses and costs.

Very    truly yours,

你公司CEO名称

CEO, 你公司名称

cc:律师名称    to你公司名称; Amazon.com

Schedule A

你公司名称Product Brand:        

你公司名称Store Front Name:

你公司名称Store Product Listing:

Follower Shop Name:

Follower StoreLink:)        

今天这篇文章对如何以法律之名“巧打”跟卖狗给大家做了分享，希望对各位小伙伴在跨境电商的路上有所帮助。下一篇我将就“如何建立一套有竞争力的跨境人才管理体系”给各位小伙伴做更实用的分享，请小伙伴们继续支持ALu跨境。