干货:亚马逊最有效的索评模板!
齐论跨境学院 2019-12-12 18:45:00
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有心的亚马逊卖家可以参考这三封优秀的邮件,为自己设计独特的索评信。

对于Amazon的销售人员来说,获得消费者的反馈一直是一个热门话题。得到更多的好评意味着未来的换算率更高,其次是较高的产品分类,最终形成了完美的良性循环,并开始刺激“一个”。自那一年以来,亚马逊已经变得更加严格,从某种意义上说,它切断了出卖人获得评估的手段。对产品页面和相关内容的严格的Amazon要求也切断了销售人员直接在产品页面上进行广告的途径。从该法的角度来看,获得评估的其他方法是有限的。在这篇文章中,我们将主要通过电子邮件进行索评。

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对于邮件索评,可能大多数卖家还没有引起足够高的重视。事实上,马逊的运营中自然评论的数量当然非常小。除非他们真正感觉到产品真的足够好,否则许多买家在用尽商品后就会写评论。但是,如果卖家能够选择这样的产品,就不需要担心销售、评估、排名。所以,当我们回到日常运作时,我们不得不承认,自然的评论很少,为了唤起消费者的认同,为了唤起消费者的认同,我们需要做出更多的努力。

而这个努力,直观的来看,就是写个漂亮的索评邮件了。我曾见过最高水准的索评邮件优美的像是小说一样。亲切,幽默的语言;形象,生动的描述,我非常想把这封邮件分享给各位卖家学习,所以我把他就放在下面:

“Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!”

当然,这样优美的索评信并不是所有卖家都能写的出的,直接传达这封邮件的内容并不一定会提高我们的邮件的成功率。各卖方销售的产品是不同的,但是如果真的写这样的邮件的话,必须得针对性的设计文案才行。

不过,做不了我们的财宝,可以作为我们邮件的目标嘛。有心的卖家们可以参考这样优秀的邮件,为自己设计独特的索评信。当然,我们也为繁忙的卖家提供了另外一个选择,那就是随后为大家提供的一些索评模板。在一场交易的不同阶段,我们需要准备不同的邮件发给买家,以形成一个负责,热情的卖家形象。让我们一起来看。

首先,是收到订单的时候,这时发出的邮件有两个目的:

第一:告知他们订单的状况,表明他们的订单并没有被遗忘;

第二:给买家提个醒,避免他们在过一阵还没收到货物时直接甩来差评或者像亚马逊投诉。

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至于如何做到,请看:

邮件主题: Thank you for your *[product-name]* purchase!

内容: Hello *[buyer-first-name]*,

Thank you for purchasing our *[product-name]*. This is the first of three emails you will receive to ensure proper delivery and satisfaction.

You can check the status of your order any time through below link.

*[order-link:Your order can be viewed on Amazon.com here]*

We value your complete satisfaction and strive to offer a high quality product and service. We will personally follow up with Amazon to make sure your brand new product is delivered in a timely manner.

If for whatever reason you have any issues receiving your product, don’t worry, we have you covered. Reply to this email or contact Amazon customer service right away at:

*[amazon-customer-service-link]*

While you wait for your item to be delivered, please find a stranger to high five. It will make their day and you’ll enjoy it too.

Thank you again for your purchase.

Sincerely,

Customer Service”

然后,接下来的一封邮件则在订单发出后跟进。

至于订单发行后多久,卖方必须自行决定。根据卖方决定的时间间隔,可以仅对模板的内容进行少许修改。这一次,电子邮件的内容将开始到达点。在此电子邮件中,我们需要让消费者留下评论,这是最重要的目的。此外,与第一个电子邮件一样,避免消费者直接向亚马逊投诉或直接在我们身边留下评论。

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“邮件主题: How is your *[product-name]* working for you?

内容: Hello *[buyer-first-name]*,

This is the second of three emails you will receive from us. By now Amazon should have delivered your brand new *[product-name]*. Remember, if you have any issues whatsoever, please reply to this email or contact Amazon Customer Service (they are very helpful and speedy) at:

*[amazon-customer-service-link]*

We are a growing company and appreciate every purchase. We strive to ensure that all of our customers are completely satisfied, and it is our hope that you truly are.

2 Minute Favor To Ask If the product has met or exceeded your expectations we would love to hear about it. Please spread the word by leaving a review (it will only take 2 minutes and it is very much appreciated).

Feel free to comment on how the product is working for you, and our customer service. Your feedback helps ensure we keep doing things right. You can create your review here:

*[product-review-link:Write your review here]*

(We will thank you profusely and even find a homeless kitten to hug on your behalf)

Again, if there are any issues with the product, please reply to this email or contact Amazon Customer Service before leaving a review, so we can take care of any issues first:

*[amazon-customer-service-link]*

Sincerely,

Customer Service”

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最后,这是在买方确认收到后4-5天后可进行的最后一个电子邮件。这将是我们的最后一个电子邮件,它将回应前两个消息,让整个过程开始,进一步向消费者提供负责的、热情的卖家形象,同时完成我们的索评要求。

“邮件主题: [Last Email] Dedicated To Your Experience!

内容: Hello *[buyer-first-name]*,

This will be our final email to you regarding your brand new *[product-name]*. If you have not already left a review on our product we’d really appreciate you doing that. We take all reviews seriously and want to ensure orders are processed promptly and shipments arrive as promised.

We strive for a high quality product and customer experience. If you have just 2 minutes to spare and are enjoying your product please do leave us a review here:

*[product-review-link:Write your review here]*

(For each review we receive we will find a public place to spontaneously dance in your honor)

Lastly, if there are any issues with the product, please reply to this email directly or contact Amazon Customer Service before leaving a review so we can take care of any issues first:

*[amazon-customer-service-link]*

Thank you and please have a fantastically glorious day. Again, this is the last email you will receive from us so we really do hope you’re enjoying your purchase.

Sincerely,

Customer Service”

是的,这是我们今天的全部内容。各卖家在自己的产品中发现最合适的索评价方式,希望能够更容易地进行亚马逊销售。

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简介 : 各种干货,只要你想要,我就有,有什么不会的问题都可以和我交流VX:dianshang76
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